Building your personal brand with intention is the first step to sustaining it long term.
Building with intention helps you:
Create a community that is aligned with your vision.
Build expertise in your niche
Be known for your expertise in that niche
Get thought-leadership speaking opportunities at events.
Mentor upcoming industry leaders and changemakers.
Follow the 3-step process to start building your personal brand with intention:
1) Know your current situation
Audit your social channels and understand what people think of you.
Explore different topics and figure out what interests you the most.
Observe yourself through others' eyes. Try to determine what they think of you when one subject comes up.
Create content/theme buckets for your preferred topics.
2) Understand what you want to be known for
Note down everything you've observed in the previous phase.
Take the top 3 buckets of interest and create content on those themes/topics.
Figure out your favourite format (text, video, etc.)
Add the 3 topics across all social channels in between conversations and discussions.
3) Build your authority in the niche
After 60 days of content creation, identify the top-performing topic/theme and double down on it.
Host X Spaces or LinkedIn Live to build authority with your community.
Share examples of your work with industry leaders or brands to increase credibility.
Interact and engage with other accounts within the same niche to broaden your profile visibility.
Are you ready to build your personal brand with intention?