If there's one character who embodies the art of self-packaging and promotion, it's Louis Litt from the hit legal drama Suits. Despite his abrasive personality and occasional unethical antics, you have to admire Louis' ability to cultivate an unmistakable personal brand—one built on confidence, hard work, and a constant search for recognition.
Consider the time when Louis boldly rebranded himself as the 'New York Bulldozer' after a major case win. His unabashed declaration, 'I am a f***ing force, and everyone else at this firm had better take notice'’ encapsulates his brand. While his approach may be flamboyant, it's rooted in a deep self-belief that eventually earned him a coveted named partnership.
So, what can we learn from the brash Louis Litt about authentically amplifying our own personal brands?
Here are some "Litt-approved" tips:
Develop a Signature Look Just like Louis with his snazzy suits, vests and bold ties, cultivate a signature style that makes you unforgettable. Find colours, patterns and accessories that elevate your confidence.
Give yourself an epic title like "You just got LITT UP!"
Don't let others define your role. Take a cue from the self-ordained "New York City Bulldozer" and bestow upon yourself an impressive, self-promotional title that grabs attention.
Rent a Billboard: Invest in shameless self-promotion stunts for significant accomplishments or new roles, just like Louis' highway billboard bragging about his new senior position. Find audacious ways to ensure your name gets celebrated.
Stage Dramatic Exits: Louis is a master of the power exit, storming out of rooms or events to emphasize his indignation over perceived slights. Use the threat of an exit to underscore when you feel disrespected.
Throw Tantrums to Get Your Way: Tantrums may be juvenile, but Louis proves they work. When rational arguments fail, turn up the tears and yell to guilt-bound colleagues to give you what you want.
Demand Constant Recognition Louis' fixation on plaques, awards and privilege underscores his obsession with getting full credit. Follow suit by tirelessly lobbying for praise, accolades and the perks fitting of your personal brand stature.
The key is to channel Louis' brand savvy more ethically and likably. Use his aggressive visibility as inspiration to proudly own your skills and accomplishments. You may not get that Harvard trophy (yet!), but you'll be well on your way to building a personal brand that can't be ignored
Suit up and start building your personal brand on social media now!